Coach Gaming
Coach took over three key gaming spaces for its Spring 2024 campaign to deliver virtual luxury and inspire creative self expression. We partnered with Coach to lead the creative direction and game conceptual design across all three activations. These immersive digital experiences draw inspiration from Coach’s “Find Your Courage” campaign, featuring the Floral, Colorful, and Summer worlds, and showcase pieces from the Spring 2024 collection, including the iconic Quilted Tabby.
For Coach’s gaming initiative, we designed a versatile visual system that unified the brand’s presence across various gaming platforms while maintaining its iconic identity. The system provided a cohesive look and feel, seamlessly integrating with the unique aesthetics of different games, marketing and PR while ensuring consistency across all touchpoints.
As part of the project, we crafted the in-game art direction, to brought the campaign’s creative vision to life within the virtual world. This included developing unique game themes, conceptualizing immersive game environments, and defining the overall art style. Each element was thoughtfully designed to align with Coach’s brand identity while enhancing the immersive experience within the gaming platforms.
