Sol LeWitt X Microsoft Unlocked

Step into the brilliant art world of Sol LeWitt, the father of Conceptual art. Together with experiential design studio Ada, we have crafted a spellbinding animated web journey that will take you deep into the vibrant mind of this legendary artist.

Sol LeWitt's works are renowned for their precise and procedural nature, which has been a rich source of inspiration in our creation of a design system for the web experience. Building upon the foundation of the Microsoft Unlocked guideline, we have been able to leverage the assets, and craft a system that reflects LeWitt's approach to art and his unique creative process.

We used 360 panoramic studio view with highlighted points that user can further engage and explore the content.

Cycymymy
Creative Direction
Design
Motion Design